The secret of Apple’s success

Probably the best description of why someone should pay the “Apple tax” (i.e. premium price):

It’s really only in the consumer tech industry that this kind of anti-exceptionalism exists. Cheapskate tech bloggers commonly recommend that users subject themselves to a more frustrating, less secure experience where their privacy and even safety are likely to be at risk, just to save some money. This is the PC nerd culture, where some individuals pride themselves on saving $100 here or there while spending hours of their own time on self-support and learning how to understand and manage a series of complex technical issues. 

That’s fine for people who love tinkering, but for mainstream users in any industry, it’s just not typical to expect to have to lift the hood of your car to make adjustments before you take off to drive somewhere, or to roast and grind your own beans whenever you want a coffee, or to sew your own clothes all just to save money as a do-it-yourselfer. For anyone whose time is valuable, “doing it yourself” is an expensive proposition.

Read the full article: The secret of Apple’s success in selling premium tech as an affordable luxury